Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
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Using the latest developments in cognitive science, Dynamic Study Modules help students study chapter topics by adapting to their performance in real time.
As a result, students build the confidence they need to deepen their understanding, participate meaningfully, and perform better — in and out of class.
Available on smartphones, tablets, and computers.
The Video Library makes it easy for you to select videos and related assessments for your pre-built assignments. Videos help students understand why they’re learning key concepts and how to apply them in their careers. And auto-scored assessments save you valuable time grading assignments.
Marketing Metrics assignments let your students practice their marketing metrics and analytics skills, improving their understanding of the quantitative aspects of marketing.
With Learning Catalytics, you’ll hear from every student when it matters most.
You pose a variety of questions that help students recall ideas, apply concepts, and develop critical-thinking skills. Your students respond using their own smartphones, tablets, or laptops.
You can monitor responses with real-time analytics and find out what your students do — and don’t — understand. Then, you can adjust your teaching accordingly, and even facilitate peer-to-peer learning, helping students stay motivated and engaged.
Contact your rep to learn more.
You can now link from Blackboard Learn, Brightspace by D2L, Canvas, or Moodle to MyLab Marketing. Access assignments, rosters, and resources, and synchronize grades with your LMS gradebook.
For students, single sign-on provides access to all the personalized learning resources that make studying more efficient and effective.
Offering course content through the Pearson Inclusive Access model can help students achieve more by providing affordable, high-quality digital course materials on or before the first day of class. Because all students have access by day one, faculty can start teaching and students can start learning. Learn more about Inclusive Access.
A powerful homework and test manager lets you create, import, and manage online homework assignments, quizzes, and tests that are automatically graded. You can choose from a wide range of assignment options, including time limits, proctoring, and maximum number of attempts allowed. The bottom line: MyLab means less time grading and more time teaching.
Filled with a wealth of content that is tightly integrated with your textbook, MyLab lets you easily add, remove, or modify existing instructional material. You can also add your own course materials to suit the needs of your students or department. In short, MyLab lets you teach exactly as you'd like.
The Gradebook offers an easy way for you and your students to see their performance in your course. Item Analysis lets you quickly see trends by analyzing details like the number of students who answered correctly/incorrectly, time on task, and more. And because it's correlated with the AACSB Standards, you can track students' progress toward outcomes that the organization has deemed important in preparing students to be leaders.
MyLab enables you to manage multiple class sections, and lets other instructors copy your settings so a standardized syllabus can be maintained across your department. Should you want to use the same MyLab course next semester, with the same customized settings, you can copy your existing course exactly — and even share it with other faculty members.